Olen Juarez-Lim
- “We make your image work for you to help you achieve personal and career breakthroughs.”
Popularly known as Ms. O, she has been inspiring and empowering individuals and organizations that seek to the develop a competitive and profitable advantage by delivering dynamic training programs in Image Management, Professional Presence, Civility, Business Etiquette, International Protocol and Customer Service for over 15yrs.
She is the founder and President of the OJL Consulting Group and has been mentored by the masters in the industry. Ms.O is the first Filipina to be certified as a Professional Image Development Consultant by the London Image Institute and Imageworks Asia (Singapore). She is also a Certified International Etiquette and Protocol Consultant by the Protocol School of Washington, and is the recipient of the Certified Image Professional (CIP) status from the Association of Image Consultants International (AICI) – the leading and largest professional association of personal and corporate image consultants worldwide.
With her commitment to better her craft, Ms. O is the Director of Affiliate Development in the Philippines for Civility Experts Worldwide, Master Trainer for ICTC, and authorized Civility Experts Products Distributor. She is the only Filipina Certified Civility Expert by Culture Coach and Center for Organizational Cultural Competence. To her name, she was named Singapore’s Chapter Member of the year Award in 2011 and was also a recipient of AICI Civility Star in 2010. In the annual conference of May 2012 held in Hawaii, Ms. Olen Juarez-Lim was awarded the prestigious JANE SEGERSTROM International AICI Award. The AICI Jane Segerstrom International Award is bestowed upon a person who has helped to further AICI’s worldwide association and industry vision. Ms. O is the first ever Filipina to be given this prestigious award by AICI, truly showcasing the Filipina as world class. In 2014, Ms. O was honored as Megaworld Corporation’s 25 Visionaries, highlighting her work and contribution to her craft and turning her dreams to a reality.
- “I desire to transform your life by assisting you to empower Yourself.”
For over a decade, Ms. O’s talent as a trainer and passion for excellence has made her an icon in the local industry. She has mentored and coached aspiring image consultants and her naturally engaging charm & personality, her depth of experience and knowledge, and her passion for the industry cements her status as one of the stalwarts of professional image development in the Philippines today. With these credentials, there is no question that Ms. O is the most sought-after credible resource person on topics dealing with branding, civility, etiquette, health, beauty, fitness, and image management.
Today, apart from the diverse roster of red carpet local and multinational clients ranging from politicians to high-profile personalities, corporate organizations, to cause-related associations, and even the academe, Ms O’s influence has transcended to the mass media. She is currently consultant to GMA 7’s News & Public Affairs (24 ORAS, SAKSI, SONA, KMJS and Brigada), contributing writer for GMA News Online and was a segment host for the morning television show, Unang Hirit. Ms. Olen’s tailor fit programs has earned a reputation to be a link for success providing added value and proficiency to employees of corporate giants such as Ayala Land, Globe Telecoms Inc., Central Bank of the Philippines, PLDT, Discovery Hotels and Resorts and Shangri-La Hotel to name a few. She’s committed to partnering with her clients providing learning environments that deliver interactive and engaging learning experiences using blended methods to increase engagement and retention.
Ms. O is remarkable in the fact that she is just as dedicated and passionate in her personal life as she is professionally. As a woman, a wife, and a mother of four beautiful children, she triumphs over the traditional Filipino concept of the woman as a housewife, breaking down the cultural barriers by succeeding in achieving a balance between work and home life.
Ms. O is not only recognized as one of the industry’s best, her exemplary work and accomplishments have raised the bar for the image, etiquette, civility and protocol industry in the Philippines.

Popularly known as Ms. O, she has been inspiring and empowering individuals and organizations that seek to the develop a competitive and profitable advantage by delivering dynamic training programs in Image Management, Professional Presence, Civility, Business Etiquette, International Protocol and Customer Service for over 15yrs.
She is the founder and President of the OJL Consulting Group and has been mentored by the masters in the industry. Ms.O is the first Filipina to be certified as a Professional Image Development Consultant by the London Image Institute and Imageworks Asia (Singapore). She is also a Certified International Etiquette and Protocol Consultant by the Protocol School of Washington, and is the recipient of the Certified Image Professional (CIP) status from the Association of Image Consultants International (AICI) – the leading and largest professional association of personal and corporate image consultants worldwide.
With her commitment to better her craft, Ms. O is the Director of Affiliate Development in the Philippines for Civility Experts Worldwide, Master Trainer for ICTC, and authorized Civility Experts Products Distributor. She is the only Filipina Certified Civility Expert by Culture Coach and Center for Organizational Cultural Competence. To her name, she was named Singapore’s Chapter Member of the year Award in 2011 and was also a recipient of AICI Civility Star in 2010. In the annual conference of May 2012 held in Hawaii, Ms. Olen Juarez-Lim was awarded the prestigious JANE SEGERSTROM International AICI Award. The AICI Jane Segerstrom International Award is bestowed upon a person who has helped to further AICI’s worldwide association and industry vision. Ms. O is the first ever Filipina to be given this prestigious award by AICI, truly showcasing the Filipina as world class. In 2014, Ms. O was honored as Megaworld Corporation’s 25 Visionaries, highlighting her work and contribution to her craft and turning her dreams to a reality.
For over a decade, Ms. O’s talent as a trainer and passion for excellence has made her an icon in the local industry. She has mentored and coached aspiring image consultants and her naturally engaging charm & personality, her depth of experience and knowledge, and her passion for the industry cements her status as one of the stalwarts of professional image development in the Philippines today. With these credentials, there is no question that Ms. O is the most sought-after credible resource person on topics dealing with branding, civility, etiquette, health, beauty, fitness, and image management.
Today, apart from the diverse roster of red carpet local and multinational clients ranging from politicians to high-profile personalities, corporate organizations, to cause-related associations, and even the academe, Ms O’s influence has transcended to the mass media. She is currently consultant to GMA 7’s News & Public Affairs (24 ORAS, SAKSI, SONA, KMJS and Brigada), contributing writer for GMA News Online and was a segment host for the morning television show, Unang Hirit. Ms. Olen’s tailor fit programs has earned a reputation to be a link for success providing added value and proficiency to employees of corporate giants such as Ayala Land, Globe Telecoms Inc., Central Bank of the Philippines, PLDT, Discovery Hotels and Resorts and Shangri-La Hotel to name a few. She’s committed to partnering with her clients providing learning environments that deliver interactive and engaging learning experiences using blended methods to increase engagement and retention.
Ms. O is remarkable in the fact that she is just as dedicated and passionate in her personal life as she is professionally. As a woman, a wife, and a mother of four beautiful children, she triumphs over the traditional Filipino concept of the woman as a housewife, breaking down the cultural barriers by succeeding in achieving a balance between work and home life.
Ms. O is not only recognized as one of the industry’s best, her exemplary work and accomplishments have raised the bar for the image, etiquette, civility and protocol industry in the Philippines.
